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  The Web Wheel

Computer monitors display color by combining percentages of red, green and blue light to create the appearance of millions of colors. In the RGB system, the red, green and blue components of each pixel (picture element) are assigned a number between 0 and 255. Choosing colors for display on a computer, projector or video is then a simple matter of selecting a particular combination of red, green and blue.

Using color on the web becomes a little more complex. HTML (hypertext markup language) is the basic programming language for web graphics. Colors must be recognized as HTML code, and HTML code describes colors using base 16 mathematics (this goes way back to 1st generation programming, or machine language). Base 16 math is also called Hexadecimal. All colors used in HTML programming are based on hexadecimal codes.

To further complicate matters, not all colors display similarly on all computers, or across platforms or browsers. The web designer must also keep in mind that a large percentage of Internet users have systems that are not capable of viewing all 16 million colors. Most users are capable of viewing at least 256 colors. So why are there only 216 web-safe colors?

This has much to do with viewing colors across platforms. Each platform (PC, Mac, SGI, etc.) uses specific colors (about 40) for its own system colors. This now leaves us with 256-40=216 colors that can be viewed similarly on any platform.

Web-safe palettes delineate these 216 colors in a linear fashion, showing specific color swatches. These palettes can be difficult to use, as colors are not arranged in a visual manner.

The Web Wheel was constructed to aid the user in selecting web-safe colors based on a visual display. Each color has the hexadecimal code and RGB values printed on it. The Web Wheel makes it easy to locate a color of your choice, without having to search through numbered charts. To use the Web Wheel, all you need to do is choose a color on the wheel, and use the printed HEX code, or RGB values, in your HTML coding.

The Web Wheel serves a secondary function, that of finding analogous colors (colors lying side by side), opposite or complementary colors, and color triads. This allows the user to easily find a color scheme that appears blended (analogous colors), has high impact (complementary), or has a harmonious appearance (triads).

One side of the wheel contains a strip of "hue" names, indicating the natural sequence of colors around the spectrum, going from yellow through red, magenta, blue, cyan, green, etc. This allows you to locate "safe" colors that most closely resemble the natural colors of the spectrum.

The Web Wheel is a valuable aid to web graphics, allowing the user to see, at a glance, colors and codes necessary for the web design process. With a physical wheel at hand, or propped on a desk, there is no longer a need to flip between programs, or to use a digital hex calculator, to find the appropriate colors for your web design.

 
 


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Color Wheel products are sold in the following locations:
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