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Question:
Where and how do I buy a Creative Color Wheel?
Answer:
We have a growing network
of retailers that carry the Creative
Color Wheel. Be sure to encourage your favorite creative supply
store to carry Creative
Color Wheel. You can also purchase
the wheel online at this website
using your credit card or print out an order
form and mail your
check. Retailers or wholesalers are encouraged to call or email
us for more information about becoming a reseller.
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Question:
How do I create my color schemes?
Answer:
The purpose of Creative Color Wheel is to help you learn
about color, plan your creative project, and chose color combinations.
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Question:
What is the nature and limitations of printed Color Wheels and Color Charts?
Answer:
In her excellent book for artists, Exploring Color: How to use
and control color in your painting, Nita Leland offers the following
advice to art students purchasing paints: "Don't depend on
printed color charts; ask your dealer to show you charts with painted
chips whenever possible."
There is a built-in limitation that
affects all printed color charts and color wheels. Unlike painters,
who use red, yellow, and blue to mix all the colors of the rainbow,
printers "construct" the colors you see on printed products
from cyan, yellow, magenta and black. Therefore, while lots of
colors can be constructed, they often are not as accurate as we
would like.
Both our artist's color wheel and the new color wheel
for creativeers constructs the red from magenta and yellow, then
creates a pink by the removal of pigment, therefore the yellow
is apparent. Unless all the colors are individually selected and
added to the wheel, this will always be the case. If we had selected
the colors individually, continuity around the wheel and within
the wheel would not be possible.
The red on both the artist's color
wheel and Creative Color Wheel has a strong orange cast,
which, of course, affects the pinks as well. However, all that
any color wheel can do is serve as a guide to the relationships
between colors--their likenesses and their differences. In the
world of horticulture there are hundreds of slightly different
reds and pinks, far too many for any color wheel. Nevertheless,
by comparing any given red or pink to the color wheel, it should
be possible to say roughly where it belongs.
While this explanation
does not make up for the absence on our color wheel of a pure red
and its related tints, we hope you will better understand the limitations
of any printed color chart.
Notwithstanding
their limitations, color wheels have been in constant use by artists
and art students for 231 years. What works for artists can work
for creative people. Study colors in relation to the wheel, learn where
they belong, then look at neighboring colors to find harmonies
and at colors from across the wheel to find contrasts. Contrast
and harmony. These are two of the fundamental principles of any
art form from creating to painting to commercial art.
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Tints |
Tones and Shades |
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Question:
What are the color percentages for the Tints and the Shades?
Answer:
On this Color Wheel, the Tints were created by lightening the PURE COLOR (outer ring of colors) by incremements of 15% so that if the outer ring represents 100%, the inner represents 10% of the original color.
The Tones and Shades were created by adding 10% black from the outer (PURE COLOR) to the inner ring...which would thus represent adding 60% black.
Please see example on the right.
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